Monday, September 20, 2010

Fashion's Night Out 2010 NYC

By Gina Hughes

On September 10, 2010 I made my way down to New York City with Kathleen Kellerman to attend one of the biggest shopping events of the year; Fashion's Night Out (FNO). On this night thousands of stores around the world stayed open late. Shoppers had the opportunity to shop until 11pm at the participating stores.

Anna Wintour, the Editor-in-Chief at Vogue was the master mind behind this success event, which she started last year. According to a CBS news interview with Ms. Wintour she states that "...this was originally created as a fashion stimulus package..." Last year when the economy was down she thought of this major shopping event to help bring it back up. She wanted to get people out and have them shop and have fun as well.

Fashion's Night Out was not only thought of to help the economy but it was created to celebrate fashion, restore consumer confidence, and simply just to make shopping fun. On this night celebrities, models, designers, fashion editors were all staging this exciting one of a kind fashion event. Jessica Alba was at Ralph Lauren's Soho store, Victoria Beckham, Mary J. Blige and Nicole Richie made an appearance at Bergdorf Goodman. Mary Kate and Ashley Olsen were working the cash registers at their Elizabeth and James store. And that was just to name a few.

Kathleen and I were at the Saks 5th Avenue store. Where we were able to help Donna Karan celebrate her 25th Anniversary. Right beside us was actress Claire Danes. Super model Karolina Kurkova was there as well, who we met and she was such a nice down to earth person. Customers at Saks were also able to see designers Viktor Horsting and Rolf Snoeren, Gossip Girl's Jessica Szohr, designers Rachel Roy, Zac Posen, Rachel Roy where in attendance as well, and that's just to name a few.

After Saks we headed down Madison Avenue, where we stopped at MaxMara, Coach, Dolce & Gabbana (where Naomi Campbell was), Versace, Chanel and so many more. Each store we went into not only had special things going on, like games to win things, artists drawing special pictures and models but they were handing out free drinks as well; from Champagne to Vodka you got it all.

For that one night I truly felt like I was a movie star. I will most definitely be attending Fashion's Night Out 2011. It was such a memorable night.

1 comment:

MSMC Student said...

You definitely took us on your journey through fashion in words. Not only did you give specifics on what you experienced individually, but you gave background information to help us (the readers) become more acquainted with the subject. Your story made me wish I had attended Fashion Night Out. The only thing I can say as for constructive criticism would be that there were a few grammatical errors and repeats of words. Other than that, great job.
-Katie McCollum