Sunday, November 28, 2010

Recession, are you sure?

Its official, the highest percentage of Americans to ever go shopping on Black Friday. The average amount spent per person from Thursday to Sunday was about $365, more than a 6 percent increase over last year, according to a survey of about 4,300 Americans by the National Retail Federation, a trade group that reported results on Sunday afternoon. An estimated 212 million shoppers were out on Black Friday well surpassing the 195 million from last year! But thats Ironic were in a Recession, no? Other data suggested similar increases in online spending. On Thanksgiving, online sales increased 33 percent over a year earlier, while on Friday, sales increased 15.9percent, according to Coremetrics, an I.B.M. company, which gathers actual online sales results of more than 500 retailers, including Macy’s, Williams-Sonoma and Petco. MasterCard Worldwide said its Friday transaction data indicated that spending in the category that includes online shopping was accelerated even faster this year than it did the year before.“People are doing more of their shopping online,” said Michael Manchisi, chief technology officer for MasterCard. So as retailers try to change their strategies to better work and fit the consumer of an economy like this, consumers behaviors change as well and stores still make out like bandits even though prices are slashed sometimes by fifty percent if not more. Times maybe rough, but that does not stop people from always trying to satisfy their self-interests.
Zach Ciraolo

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